Brain Armor™ has NSF Certified for Sport™ designation

DHA omega-3 innovator and maker of the life’sDHA™ brand from DSM Nutritional Products launched Brain Armor™, a new algal DHA supplement designed specifically for the needs of athletes. Available for sale online at www.brain-armor.com, Brain Armor™ delivers 1,050 mg of DHA per serving and helps ensure the athlete has a sufficient level of this important omega-3 fatty acid to support brain and cardiovascular health. Brain Armor™ is certified through NSF International’s Certified for Sport™ program, which screens for banned substance and is used by professional and amateur sports leagues.
“Algal DHA supports brain and cardiovascular health,” said Dr. Julian Bailes, a leading neurosurgeon, expert in neurological sports medicine, Chairman of the neurosurgery program at NorthShore University Health System, and professor at the University of Chicago's Pritzker School of Medicine.  “Brain Armor™ is a nutritional supplement that athletes should make a regular part of their health and wellness routine.”   

• Brain Health Benefits
• Cardiovascular Health Benefits

life'sDHA is an algal source of docosahexaenoic acid, or DHA, a naturally occurring omega-3 fatty acid found throughout the body that has been shown to have important health benefits throughout life. Yet, as important as DHA is, the typical American diet usually falls short of providing recommended levels. Brain Armor™ supplies 1,050mg of DHA per serving, helping to ensure athletes get enough of this important omega-3.
“There is a strong and growing interest from athletes and the professional medical teams at both the professional and NCAA level in algal DHA, given its importance in brain and cardiovascular health,” said Chuck Rutkowski of DSM's sports marketing group. “NSF-approved Brain Armor™ meets an important standard for all athletes interested in supporting their brain and cardiovascular health.”
Docosahexaenoic acid, or DHA, is a naturally occurring, long-chain polyunsaturated omega-3 fatty acid found throughout the body. Scientists have discovered that DHA is incorporated into the membrane of every cell in the body and is especially concentrated in the gray matter of the brain, the retina of the eyes and heart tissue. DHA represents 97 percent of the omega-3s in the brain and 93 percent of the omega-3s in the eyes, playing an essential role in both brain and eye function. In these tissues, DHA is involved in neurotransmission, energy utilization and homeostasis. Emerging research suggests DHA supplementation benefits heart health by supporting normal triglyceride levels, heart rate and blood pressure.  A growing body of research indicates that DHA is important throughout life for brain, eye and heart health.
life'sDHA is an all-natural, algal source of DHA grown in an FDA- and NSF-inspected facility. Most people believe that DHA comes from fish when in fact it's the algae that fish consume that makes them a rich source of DHA. Brain Armor™ bypasses the fish and goes directly to the source, avoiding any worry of ocean-borne contaminants. Today, life'sDHA is found in over 500 foods, beverages and supplements around the world. It is also the only source of DHA used in U.S. infant formula and is included in more than 99 percent of all formulas on the U.S. market, as well as in more than 350 infant formula, nutritional supplement, and food and beverage products sold in over 75 countries worldwide.
NSF International’s Certified for Sport™ program verifies that participating manufacturers and their products have met NSF's stringent independent certification requirements, including:

•    Product testing for banned substances and label content confirmation to verify there are no undeclared ingredients present or unacceptable levels of contaminants and is free of prohibited substances on World Anti-Doping Agency's (WADA) list, NFL, MLB and NCAA prohibited substances lists.
•    Formulation and label review to verify product formulation and marketing claims.
•    Production facility and supplier inspections to make sure the products are produced in accordance with Good Manufacturing Practices (GMPs).
•    Ongoing monitoring to verify continued conformance via periodic auditing and testing.